Vatech at International Dental Fair 2023

Those seeking insight to the present and future of the dental industry needn’t look further than the International Dental Fair (IDS). The world’s leading dental trade fair, its 100th anniversary edition was held in Cologne, Germany from 14-18 March 2023. For nearly 1,800 companies from 60 countries, it was the ideal setting to display products, tout innovations, and connect with prospective clients from around the globe.

Among those companies was Vatech, one of the leading companies in dental imaging technology in Korea. At IDS 2023, the brand aimed to stand out from the crowd with a futuristic corporate image that would appeal strongly to international dental medical device firms, dealers and hospital officials. The brand appointed Pico to design, execute, manage and operate a show presence that would deliver on all its expectations.

MWC Barcelona 2023

Technology, communication and commerce converged seamlessly in Barcelona for the annual Mobile World Congress 2023 (MWC) in March. One of the largest and most influential events for connectivity ecosystems, it drew together industry giants and innovators to showcase their latest advanced products and ideas. The booths of HONOR, TECNO and OPPO, activated by Pico, each made an especially deep impact at the show.

OPPO at MWC Barcelona 2022

As one of the world’s most influential events for the connectivity industry, MWC (Mobile World Congress) Barcelona 2022 serves as a rendezvous for the sector’s biggest names. OPPO, one of the world’s leading smart device innovators, showcased an array of new connectivity products and breakthroughs in AR and 5G at the exhibition. Themed ‘Shape the Future’, the brand’s booth was activated with Pico’s design and build, exhibition planning and operation services.

ZTE at MWC Barcelona 2022

Among the exhibitors at MWC (Mobile World Congress) Barcelona 2022 in February was ZTE Corporation, one of the global leading integrated communications and information solutions providers. Themed ‘Inspire the Digital World’, the brand’s 1,500 sq.m. pavilion showcased an array of existing products ranging from smartphones to mobile internet to customer premise equipment, as well as serving as a launch pad for several new ones. Visitors to the display experienced simulated scenarios demonstrating ZTE’s innovative technologies and products at work. Pico was appointed to provide build service for the pavilion.

Yadea at Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA)

Leading electric two-wheeler brand Yadea presented its full line-up and advanced mobility technology recently at Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) in Milan in November 2021. For the global motorcycle industry, EICMA is one of the most important trade fairs in the world, and has served as an inspiration and incubator of trends and technologies for over a century.

Sochi 2014 Winter Olympics

The newly-built 2014 Olympic site comprises 11 venues and is divided into two clusters: Coastal and Mountain, with a total of 98 events in 15 winter sport disciplines being held over venues.

Athens 2004 Olympic and Paralympic Games

In 2004 the Olympic Games returned to Greece, the home of both the ancient Olympics and the first modern Olympics. For the first time ever a record 201 National Olympic Committees participated in the Olympic Games. Popularity in the Games reached soared to new highs as 3.9 billion people had access to the television coverage.

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.

BYD at 2024 Auto Guangzhou

From 15-24 November 2024, automotive brands from around the world flocked to the 22nd Auto Guangzhou exhibition at the Canton Fair Complex to showcase their very latest models and features. To ensure that exhibition visitors would be engaged in their cutting-edge tech, electric vehicle brand BYD appointed Pico to provide comprehensive design and management services for their booth.

USANA Live 2024 Asia Pacific Convention

Held over four days at Kuala Lumpur’s MITEC trade and exhibition centre, the USANA Live 2024 Asia Pacific Convention offered a range of memorable experiences for potential and existing customers of USANA Health Sciences Inc. The firm entrusted Pico to provide comprehensive creative design, construction and operational expertise for their high-profile event.

A compelling facet of the resulting convention was its thoughtfully designed experiential zones. As well as driving purchases, the zones helped attendees gain product knowledge and build brand loyalty, as well as encouraging post-event advocacy. Extensive gamification features, including a motion control game and instant photo booth, further increased engagement, motivating attendees to explore the brand further and brand distributors to cultivate stronger bonds.