digital
HP Antarctic Dome at Coachella
Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – the world’s largest mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.
REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.
exhibition
TCL at CES international consumer electronics and technology show 2022
For TCL, a leader in television and consumer electronics, the recent CES international consumer electronics and technology show in Las Vegas was a high-profile opportunity to bring a spotlight to their commitment to sustainable solutions, premium technology and endless entertainment options to customers around the globe.
Pico’s design, build and event operation services helped to activate TCL’s presence and get their message across.
Click here to revisit CES and see how TCL will reshape 2022: https://www.tcl.com/us/en/ces
virtual
The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition
The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.
In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.
In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.
digital
OMEN Challenge – The Video Game Game Show
On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.
View the case study
virtual
OMEN’s virtual livestream tournament at PAX Online
Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.
View the case study
virtual
OMEN Underground - A virtual livestream event
Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.
View the case study
exhibition
5th China International Import Expo
Hosted by the Chinese government, the prestigious China International Import Expo (CIIE) provides a high-profile channel for countries and regions to do business as well as demonstrating the government’s support for international economic cooperation and trade.
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activation
Singapore Maritime Week 2022
Singapore Maritime Week 2022 returned on 4-8 April with a theme of ‘Transformation for Growth’. The occasion brought together experts and thought leaders from the maritime industry to discuss and share insights on innovation, sustainability, services and talent. The event also spotlighted the sector’s challenges, opportunities and trends during and after the pandemic. More than 20 events were held during the Week, involving more than 10 international organizations and over 100 keynote speakers. Pico Singapore was appointed as official stand builder for the show.
Find out more
activation
The new Audi Q5 launch and driving event
In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.
Find out more
exhibition
JD at China International Consumer Products Expo 2022
The China International Consumer Products Expo 2022 (Hainan Expo), one of the largest consumer product exhibitions in the Asia-Pacific region, made an eagerly anticipated return to the Hainan International Convention and Exhibition Centre in July, attracting over 1,600 brands from 61 countries. Among them was JD, a Chinese retail giant, which again made a splash with a showcase of its activities in sectors including retail, logistics, technology and health.
For the second time running, Pico was appointed to activate JD’s presence, providing overall planning, design and build, interactive multimedia and operation services for a 542 sq. m. indoor-outdoor exhibition.
awards
- Encouragement Award
Platinum PRO Awards: #TeamStateFarm Football Find
#TeamStateFarm Football Find
Gold Winner:
Best Use of An App
Best Use of Gamification, Contests and Sweepstakes
Best Integrated Campaign
Silver Winner:
Best Use of AI/VR/AR
Best Buzz Campaign
Bronze Winner:
Best Brand Awareness Campaign
OMEN Challenge: The Video Game Game Show
Gold Winner:
Best Use of Emerging Technology
Bronze Winner:
Best Gaming or Esports Campaign
Certificate of Excellence
Experiential Activation by a Technology Brand
- HP's OMEN Challenge – The Video Game Game Show
- #TeamStateFarm Football Find
Australian Army stand
Team Coca-Cola Play Nation at Tokyo 2020 Olympics
- Best COVID-19 Response (Gold award)
- Industry Specific Use of Mobile: Food and Beverage (Gold award)
- Most Effective Use – Events (Physical/Virtual) (Bronze award)
- Event Marketing Agency of the Year (Bronze award)
- Caring Company 2021/2022
- ‘15 Year Plus Caring Company’ logo
- Mental Health Friendly Organization
- Tourism, Hospitality and Events Award
- Certificate of Exceptional Delivery (Events & Entertainment)
Best Association/Corporate Meeting
- Bahrain Society of Engineers (BSE) Golden Jubilee
Best Stand Design & Build
- The NEOM Stand at World Future Energy Summit 2022
- Most Effective Use – Mobile (Silver award)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Silver award)
Saudi Arabian Airlines:
- Best Stand Design
- People’s Choice Award
Ex Award Winner: Best Esports/Gaming Experience
- The Omen Challenge: Video Game Show
Ex Award Winner: Best Pandemic-era Campaign
- #TeamStateFarm Football Find
Gold Finalist: Best Hybrid Event Program
- #TeamStateFarm Football Find
Theme Interpretation: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Gold: Malaysia Pavilion
Exhibition Design: Self-built pavilions – Category B (between 1,750 and 2,500 sq. m.)
- Gold: Peru Pavilion
Exhibition Design: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Silver: Algeria Pavilion
Exhibition Design: Thematic District pavilions – Sustainability
- Silver: Cambodia Pavilion
People’s Choice Awards
- Winner: Peru Pavilion
Best Elements/Details (Exterior Membrane)
- Honourable Mention: Brazil Pavilion
Best Use of Technology (SAWER System)
- Honourable Mention: Czech Republic Pavilion
Best Sustainable Design
- Honourable Mention: Malaysia Pavilion
‘Certificate of Merit’ in the Media and Communication category
- Company with Most Investment Value Award
- Best ESG Award
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
- Gold: Best Use of Live Streaming
- Bronze: Best Content Creation for a Virtual Event
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Gold: Best Digital Integration
HSBC Hex-Live
- Best Use of Mobile – Customer Engagement (Gold)
- Lifestyle and Entertainment (Gold)
- Best Use of Interactive Media / AR and VR (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
- Ex Winner: Best Esports Activation
- Silver: Best Pandemic-era Virtual Event (Consumer)
The 111th NAACP National Convention (virtual)
- Silver: Best Multicultural Event Campaign
HSBC Hex-Live
- Bronze (Best Use of UI / UX Design)
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
- Best Stand at a Technology Event (Diamond)
- Best Stand 1000 sqm + (Platinum)
Rentokil Initial Digital Ecosystem Experience
- Best Storytelling at a Digital Event (Platinum)
- Best Digital Innovation for a Client (Platinum)
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category